Big Business - imm cologne 2010
Things are looking good for the imm cologne: according to the European Consumption Barometer 2009, a study by Dresdner-Cetelem Kreditbank, Germany remains Europe’s biggest sub-market for the furniture industry with an estimated market volume of 27 billion euros. Whilst sales have decreased slightly in Europe as a whole, they have stagnated at the same level as the previous financial year in Germany. Planned purchases remain fairly stable and are way above the European average – another positive signal for the current year.
Overall, Germany is Europe’s biggest sub-market for furnishings, with the British and Italian markets following some distance behind in terms of market volume. As this development suggests, Germans also had the biggest furnishing budget per household for the year 2008, investing an average of 680 euros in sofas, kitchen tables and the like. British households came second with an average of 663 euros, far outstripping the Italians who, with average expenditure of 559 euros, invested far less money in furnishing their homes.
“Anyone that wants to make money with furniture simply can’t afford to ignore Germany – or the imm cologne, the biggest event in this market. It’s trade fairs like the imm cologne that set the future course for their economic success,” says Gerald Böse, CEO of Koelnmesse.
“The changes in the German trade fair calendar mean the imm cologne is the only ...
Author: Markus Majerus
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Topics:
- Title: The Fair: imm cologne 2010
- Introduction
- imm cologne is Germany’s most important international furniture hub
- Big business in Cologne from 19 to 24 January 2010
- At the imm cologne, the industry will meet more than 80,000 German and international dealers who, in contrast to comparable events, are extremely interested in placing concrete orders.