Pure Village II
Illustration: Koelnmesse, Spierenburg Designers
An entire brand world captured in essence. A single product towering above the flood of impressions like a lighthouse. A space staged on the basis of an innovative idea without having to take marketing and sales aspects into account. Furnishing worlds that merge together and pass before the public’s eyes. All this and more is offered by Pure Village, the new exhibition format at the international furniture and interior design fair imm cologne.
At the coming imm cologne, the Pure Village will be set up near the new Entrance South, precisely at the crossroads between the traditional “design halls” of the “pure” segment (Hall 11) and the D³ Design Talents forum that is so highly regarded in designer circles (Hall 3.1). Koelnmesse hopes this new format will provide important long-term impetus for the attractiveness and topicality of the imm cologne in both specialist circles and the public eye. With an unusual, co-ordinated exhibition architecture and a concept that aims to create diversity via a structure based on small units and generate inspiration via exciting juxtapositions, the goal is to initiate a new hub for clustering product and interior design trends.
The imm cologne’s integrative concept seems to have ...
Author: Claudia Wanninger
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Topics:
- Title: Pure Village clusters famous design brands and creative furnishing ideas in the heart of the imm cologne
- Introduction
- Innovative exhibition format meets with good receptionfrom famous design brands
- Clustering of product and interior design trends in Hall 3.2