Pure Village 2010

Photo: Koelnmesse, Lutz Sternstein

To go by the name, it should have been a quiet, idyllic little place amidst the hustle and bustle of the fair – but it wasn’t. There was simply too much going on. Instead, Pure Village was more like a dimly lit piazza in the evening, when travellers from all over the world throng the streets to enjoy a little inspiring window shopping or linger over an espresso on the steps in the middle of the square. And yet it wasn’t so much the visitors that were unfamiliar as the surroundings, which countered the conventional fair architecture of light-flooded, hermetically sealed stands strung along perfectly straight aisles with their own very individual, intimate brand of aesthetics and an open structure.

Topics:

• Title: imm cologne launches successful offensive with Pure Village
• Introduction
• Pure Village to be continued in 2011: at the imm cologne and on the Web
• Star designers will again be creating 4 rooms with scenographies of the Interior Trends 2011
• Exhibitors and public welcome presentation concept
• category mix as an attractive addition to the Cologne trade fair landscape
• Platform without pigeonholes