Designer's Voice Defne Koz

Photo: Koelnmesse, Lutz Sternstein

How does a tool like the Trend Book fit into the picture at a time when many tendencies are emerging simultaneously and there are hardly any distinct trends any more?
A long time ago you might have looked at trends to see a dominant direction in which design, and the world, were going in. Today there are multiple signals, but there is still a need to cluster them into consistent tendencies. Today I see trends like constellations rather than one single path: there are many stars in the sky, and they don't necessarily point out a direction, but if you cluster them into constellations you understand more about them, you have a common reference that helps you navigate complex routes.

Defne Koz talks about:

• the Workshop
• the Trendbook
• short lifecycles in developments in interior design industry
• the development in interior design