Statements Gorenje
Photo: Wittling, Gorenje
What role will Cologne play in the kitchen sector in future and how important are the Public Days?
Thanks to its international character, the imm cologne will be able to establish itself as an important source of impetus for the entire kitchen industry in the medium term. Gorenje will be presenting several new products at its 350 m² stand in Cologne, especially from the premium integrated appliance segment. We will be making a very deliberate attempt to appeal to consumers as well: we want to increase both the frequency and duration of consumers’ visits to our stand. To that end, we’re planning all sorts of communication measures, including live cooking shows and competitions. For the first time at a leading fair, the Gorenje group will be showing its broad portfolio in a multi-brand presentation specifically aimed at the international audience.
Thomas Wittling, Vice President of Sales and Marketing of Gorenje Germany, talks about:
- Colors and form of productdesign
- Sustainability
- Cooperation of kitchen technology and consumer electronics
- Cologne as the place to meet within the kitchen industry