Statements Duravit
Photo: Kook, Duravit
Duravit’s core business is actually the bathroom. Why are you currently extending your project range to the kitchen?
Philippe Starck has already focused on bathrooms for Duravit four times and created some milestones in the industry. For both of us, the main question was: How do you top that? Then, during our talks we came up with the idea of using the advantages of ceramic to set new standards in the kitchen too.
Franz Kook, CEO at Duravit AG, talks about:
- Different use of ceramic in the kitchen compared to the bathroom
- The room as a retreat
- Cologne as the place to meet within the kitchen industry