Statements Bauknecht

Photo: van der Mei, Bauknecht

What direction is the kitchen developing in and what role will it play in our homes and lives 10 to 15 years from now?
Back in 2009 the results of our “Convenient Living” study clearly indicated that the kitchen is playing an increasingly important role: For 69 percent of respondents, the kitchen is a decisive factor when it comes to choosing an apartment or house. Other results show that the average German spends more than eight hours a day at home, and around two hours of that time are spent in the kitchen: The kitchen is the new focal point of life. This trend will continue to intensify, and consumers want household appliances that are not only functional but can be perfectly integrated to create a homogeneous look.

Marten van der Mei, Marketing Direktor of Bauknecht, talks about:

• Importance of design as a customer decision support system
• Sustainability and Greenkitchen 2.0
• Progressing technology of home appliances and transparency of consumption
• Kitchen as the most important room in the house (regarding the buying decision of house-buyers)
• Cologne as the place to meet within the kitchen industry