Number Games

Whilst you still might not encounter lone specimens of the male species in furniture shops all that often, their number is growing steadily. 10 percent of all men in Germany have purchased furniture alone at least once. Although that’s partly due to the fact that Germany has a very high share of single men (more than 4.3 million households), it’s also because, having already ventured into the once female territories of “fashion” and “cosmetics”, men are now discovering the fascination of “house & home” as well. Slowly but surely, a purely masculine target group is emerging for the furniture sector, allowing it to home in on particularly design-savvy men. The most interesting international design developments that are poised to hit the market will be presented in an ideas show in Halls 3, 10 and 11 featuring such emotional brands as COR, interlübke, Ligne Roset, Walter Knoll, Domaniecki, de Sede, Kettnaker, Fraubrunnen, Girsberger, Team 7, Riva and Gervasoni.

*Source: www.hdh-ev.de

imm cologne, 19.-24.01.2010
Public days: 23. and 24.01.2010

Author: Lars Mörs
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Free offprint

Topics:

• Self-fulfilment through creative living
• Filling a tall order
• Buying furniture: the new man’s thing