Market - Facts and figures
The topic of “home decor” ranks way up on the trend barometer in this autumn’s issue of H&M Magazine. According to the Swedish fashion company, people aren’t so much rejoicing in their daily outfit as in their daily furnishings. And if you feel like clicking your way through the tag clouds surrounding “Furniture” and “Living” on global photo database Flickr, you’ll find plenty of confirmation for this theory: not just inviting product shots from shrewd furniture dealers, but an abundance of private photos from some of the coolest rooms in the world as well.
For Dirk-Uwe Klaas, CEO of the Association of the German Furniture Industry (VDM) in Bad Honnef, it’s obvious why home styling has finally been discovered as the latest hot topic: “People spend approx. 340 days a year in their own home. That’s why an increasing number of people are coming to see home as a place for self-fulfilment. Nowhere else can you indulge your own tastes as freely as in your own four walls.”
Author: Karin Henjes
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Topics:
- Title: Home styling is in – buying furniture too?
- Introduction
- Facts and figures on the situationof the German furniture industry
- Cars instead of sofas –a lean period for German furniture manufacturers
- “Destination Germany” –furniture exchange for the world
- Autumn is furniture season – retailers are optimistic
- Flamboyant colours, high-tech, home trials –furniture dealers are pulling out all the stops
- Quotes from Dirk-Uwe Klaas, Andreas Bogdanski, Hans Strothoff